Marketing is an essential business discipline as it contributes to the success of any organization in a widely recognized way. Marketing successfully will result in a stronger image product and more delighted customers and consequently higher profits. We should be able to take a strategic approach through marketing effectively and this program will provide you with helpful hints, tips, suggestions and information to do that. It will also evaluate your skills through a self assessment exercise. In this program we will talk about the marketing mix, the direct mail and the marketing strategy amongst other beneficial and invaluable information to improve your marketing performance.